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GREY GOOSE is produced in France from just two ingredients: single-origin Picardie winter wheat and spring water. Maître de chai (cellar master) Francois Thibault was charged with creating the vodka, utilizing techniques and knowledge from his extensive background in Cognac to craft what has become a very popular brand. However, such is not the case with GREY GOOSE, an important pioneer of the premium vodka category that was created back in 1997. Less is arguably more throughout this process, because multiple steps and a long ingredient list are sometimes really just attempts to augment an inferior product. Everything from the raw ingredients to the number of distillations to the quality of water used to proof the spirit before bottling has a profound impact on the flavor and mouthfeel of vodka. Production methods are, in fact, extremely important to consider when crafting a high-quality vodka, as the folks at GREY GOOSE can attest to. For vodka brands and enthusiasts, this was a long time coming, as they have long pointed out that you can pinpoint the particular flavor notes that an individual vodka brings to the table. Instead, the legal definition now focuses specifically on production methods. While vodka was formerly defined as being devoid of flavor, aroma, or color, that is no longer the case. The vodka category was recently given a much-needed boost by the TTB, the governmental body that regulates alcohol and provides definitions for spirits, among many other functions.
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And premium brands like GREY GOOSE are particularly popular these days. People just can’t get enough of this versatile clear liquor that is a staple ingredient of so many classic cocktails. But despite these fluctuations, vodka continues to be the top-selling spirit in America. Each batch is created using the same soft winter wheat from Picardie and water from a dedicated well in Gensac-La-Pallue that gives GREY GOOSE its signature smooth taste, according to the company.Different types of spirits categories have grown in popularity and fallen out of favor over the years as people’s tastes and drinking habits change. The fruits, picked at the peak of their ripeness, are blended with the cold distilled botanicals and GREY GOOSE Vodka. The flavors in each Essences expression are derived from some of the freshest fruits and botanicals from around the world - in places such as France, Spain, Thailand and Sri Lanka - all carefully selected by GREY GOOSE Cellar Master François Thibault. "Spritzes and mindful drinking have been growing trends, and with consumers increasingly trying their hand at mixology, we knew there was an exciting opportunity to create a distinctive liquid that would take the guesswork out of mixing light tasting and delicious cocktails at home." "We're beyond thrilled to debut GREY GOOSE Essences," said Martin de Dreuillem GREY GOOSE vice president global marketing, in a statement.
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Like all GREY GOOSE products, Essences is gluten free and made without compromise, fusing a light, smooth taste with an immersive fruit and botanical flavor palate, it adds. With increasing demand for fresh tasting flavors and natural ingredients, GREY GOOSE Essences is born out of a heightened desire for simple cocktails that are brimming with vibrant flavor, the company says.